First-Ever Olay Facial Cleansing Tool

I received the following press release in my email and wondering if anyone has tried it yet? Any recs? I may pick one up and review it here on the site. I generally like Olay products and I think they give a lot of bang for the buck, beauty wise...

First-Ever Olay Facial Cleansing Tool Cleanses like the Professional but for Less

Introducing Olay Professional Pro-X Advanced Cleansing System



— Are you looking to take your facial cleansing routine to the next level? If you want daily deep cleansing and gentle exfoliation without the professional price tag, it’s time to turn to the experts at Olay Professional Pro-X. Continuously delivering cutting-edge product innovation to combat the signs of aging, the advanced skin care product line introduces the new Olay Professional Pro-X Advanced Cleansing System, the first at-home facial cleansing tool that cleanses and exfoliates as effectively as a professional cleansing system costing nearly $200*!



Designed by the Olay Professional Alliance for Skin Care Innovation, a group of renowned dermatologists and Olay Scientists, the Olay Professional Pro-X Advanced Cleansing System provides gentle cleansing and exfoliation, removes dry skin cells and promotes cell turnover at a fraction of the cost as compared to a more expensive professional cleansing system. The tool’s micro-massaging action helps maximize the immediate hydrating effectiveness of your anti-aging moisturizer.


“The secret to Olay Professional Pro-X Advanced Cleansing System’s effective cleansing is in the rotating bristles,” says Dr. Greg Hillebrand, P&G Beauty Science. “As the tool’s two-speed brush head spins on skin, individual bristles gently lift and remove dirt and dead skin from the surface, allowing for a clean, gentle rinse.”


PROFESSIONAL PERFORMANCE
According to leading dermatologists, a professional cleansing system helps to gently prepare the skin for the treatments to follow. The Olay Professional Pro-X Advanced Cleansing System was shown to:


•Prime skin for treatments by thoroughly cleansing
•Cleanse 6x better than basic cleansing alone to reveal brighter, smoother skin with each use
•Help maximize the immediate hydrating effectiveness of anti-aging moisturizers
◦In a recent study conducted with 19 women, the Olay Professional Pro-X Wrinkle Smoothing Cream hydrated skin better after one hour when used after the Olay Professional Pro-X Advanced Cleansing System than when used after the cleanser alone.


Women who tested the Olay Professional Pro-X Advanced Cleansing System agree that it performs as well as a more expensive professional cleansing system for exfoliation and cleansing.


“Cleansing is the essential first step in any skin care routine, yet it’s often overlooked,” says Dermatologist Susan H. Weinkle, M.D., Assistant Clinical Professor, University of South Florida and Olay Professional Alliance for Skin Care Innovation member. “Olay Professional Pro-X Advanced Cleansing System effectively and gently polishes away dry skin cells.”